Marketing Essay Example | Topics and Well Written Essays - 3000 words - 18

Marketing - Essay Example strategies need to be formulated or optimally oriented as part of marketing orientation, so that organisation can reach maximum customers, entice them and importantly build long-term relationship, thereby retaining them. As the above mentioned country specific aspects need to be mainly analyzed in relation with the product that is going to be launched, the product’s profile should ‘fit’ with the consumer of that particular market. Although, it applies to all product range, it is of utmost importance to luxury brands including luxury handbags. A luxury brand is a lifestyle concept that is mainly designed for an exclusive consumer base, even while enticing a wider consumer base. Vickers and Renand (2003) observe that luxury goods are adapted versions of base products which are manufactured according to consumer needs and tastes, and there are three dimensions to these products, and it applies to luxury handbags as well. The three levels of luxury products are, first, the inaccessible luxury products, which are only or mainly for the elite or affluent, as the other classes will find it difficult to buy it. Then, comes the intermediate luxury products, which for the professionals who are financially equipped to buy those products and thereby fulfil their desire to attain the status of the affluent. Finally, there are accessible luxury products for the middle class, which will be set in a feasible price range. Prospective customers in each of these levels have to be enticed through level-specific marketing strategies. So, on the whole it is necessary to grasp the consumer behaviour regarding particular products, along with other environmental forces. So, from the above understanding, it is clear that, to launch the new range of luxury handbags in UK, the macro and the micro environment as well as the consumer behaviour in the UK market has to be analyzed, based on which consumer and market oriented relationship marketing strategies can be formulated. The

A critical book review 5 to 8 page paper (approximately 250 words per Research

A critical book review 5 to 8 page (approximately 250 words per page) - Research Paper Example They are Western Eastern Orthodox, Latin American, Islamic, Japanese, Chinese, Hindu and African. Samuel P. Huntington, was foreign policy aide to President Clinton, in addition to being a political scientist at Harvard University. Whenever one country interferes in other nations affairs, the cultural factor surfaces predominantly. He clearly visualizes the growing momentum in this direction. He is specific when he writes, â€Å" In the post- Cold War world, flags count and so do other symbols of cultural identity; including crosses, crescents, and even head coverings, because culture counts, and cultural identity is what is most meaningful to most people. People are discovering new but often old identities and marching under new but often old flags which lead to wars with new but often old enemies.†(20) How to meet the increasing threat of violence arising from renewed conflicts between countries and cultures that rely on traditions on religious faith and dogma? Huntingtons thesis is provocative in the sense that he gives a go the the traditional views that world is bipolar or the collection of states. He classifies them as a set of seven or eight cultural â€Å"civilizations†. Conflict will arise on account of identity of civilizations. Thus he has divided the world, without the actual geographical division! Along with this startling innovative concept, he raises some vital issues. He categorically states that modernization is not tantamount to westernization; links economic progress with the revival of religion; ethnic nationalism scores over ideology in the post-war politics, according to him. The lack of leading "core states" hampers the growth of Latin America and the world of Islam. Huntingtons views on Islam are hardcore. He points out that Muslim countries are involved in many inter-group violence as compared to